What: Smart Highway
Where: Oss, Noord-Brabant
Who: Daan Roosegaarde and Heijmans
Since: 2014
Source: Smart Highway

The intelligent and interactive roads of tomorrow

Smart Highway is an innovative concept for smart roads of tomorrow. A programme of innovation that links a different way of looking at things with innovative ideas that apply the opportunities offered by new technologies in smart ways.

Drivers on the N329 road in Oss in the Netherlands are now being guided by glow-in-the-dark road markings. The N329 is being used to pilot the concept, which is the result of an intensive collaboration between builder and developer Heijmans and designer Daan Roosegaarde. The themes sustainability, safety and perception are key to the concept and are manifested in the newest technologies in energy and light. Glowing Lines is aimed at increasing visibility and safety.

Glowing Lines uses luminescent paint that is charged by solar energy during the day and then glows for up to 10 hours when it gets dark. This means that the road markings have higher visibility than those using standard paint, whilst still not requiring electricity.

Electric Priority Lane

Induction charging offers electric cars the possibility to charge themselves while driving. Electric priority lanes stimulate sustainable transportation.

Dynamic paint

Temperature-controlled marking lights up and becomes transparent again, depending on temperature. The marking warns road users when the road deck can be slippery. Drivers experience direct interaction with the road deck.

Interactive light

Interactive lighting is controlled by sensors: it only turns on when traffic approaches. It is a sustainable and cost-saving alternative to continuous lighting. Interactive lighting can also provide speed guidance.

Van Gogh bicycle path


Innovative bicycle path with a unique design comprising thousands of sparkling stones, creating patterns that charge during the day and emit light during the evening. The Van Gogh bicycle path makes use of the light-emitting techniques of the Smart Highway concept. An interplay of light and poetry and a modern interpretation to Vincent van Gogh. Cultural heritage and innovation merge in this new, public landscape.